While I have been working for Dabney S. Lancaster Community College since November, 2011, I have also been working on a new identity for them almost daily … learning what would work, what the school was all about, what the “life-beat” of the school really was. Finally it all came to a happy conclusion in a logotype and icon that can give a nod to the heritage of the school while keeping a clean look and feel that should last into the future.
Here is the old logo:
And here is the new logo:
Logo design is not new to me, but this was my first shot at a College logo, and I am rather happy with how it turned out. I also created the Branding Guidelines and secondary logo (below), so this should get a fair bit of exposure in the future.
After hearing all the political rhetoric, and the complaints about “who to vote for”, “what’s the point of voting” or “does my vote really make a difference?” I decided to start a grass-roots (very grass-roots) campaign to Get Out and Vote Already! … and here is the logo …
The Jacob’s Ladder Golf Classic was inaugurated in 1993 as a fundraising event for Jacob’s Ladder, and enrichment program for at-risk but gifted children. The golf Classic logo was created to go on all signage, marketing, and gift items associated with the event. Aside from an update this year (an 18 on the pin for the 18th anniversary) the logo has remained intact. The logo has undergone very small updates over the years.
The “emigrate” logo was created as part of a marketing piece to promote the training offered to the European Peoples affinity group. The real prospects of moving from one culture to the next, from one town or city to another, are always part of an overseas lifestyle. emigrate was created as a training to help overseas personnel make smooth adjustments.
Logos designed for the Western Europe offices of the International Mission Board – when there were still offices for Western Europe. Now there is a people-group affinity that includes all Europeans around the world. This logo was created to provide an identity using a common European landmark – a bridge – and indicating the importance of Western Europe as a connection to all other points in the world. Many people either come from, or go to, or visit Europe at least once in their lives – hence a “bridge to the world”.
Stand-alone versions of the logo were also created, along with a full palette for colour usage.
Long (header) version of the logo, showing the versatility of the design:
The Irish/Celtic band, Poisoned Dwarf, approached me with the desire to have a new logo created for their (then) upcoming CD release. This updated version was created to be painted onto a bodhrán. Other versions can be seen on their CD artwork.
The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.
In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.
In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.
Logo for an non-profit in Estonia. The organization is loosely based on the “Story Corps” project in the US, encouraging people to tell their stories of life, love, etc., in an audio recording for others to hear. The cornflower is the national flower of Estonia, and Oma Lugu Eesti Lugu means “my story, Estonia’s story”.