When the International Mission Board (IMB) shifted their focus from regions to people (affinity sites), all regional sites needed to be updated to the new corporate structure. The North African and Middle Eastern (NAME) people’s affinity required a new colour palette and site design in keeping with the new IMB corporate site.
In addition to the site design, I also created a “non-logo” brand for the NAME teams, which can be seen here.
With the shift of focus away from people groups at the IMB, the above-mentioned site is (sadly) no longer active.
The three images below show a site design progression for the Western Europe regional site. The first two images are a before and after look at the site, while the third image shows the result of a move towards “People Group” focus.
Site as it appeared in 2006
Site redesign, circa 2007
Present site design
My involvement on the site was as follows: first design – 0%; second design – 100%; third (and existing) design – 75%
With the shift in focus away from people groups, the IMB site(s) above are (sadly) no longer active.
The Jacob’s Ladder Golf Classic was inaugurated in 1993 as a fundraising event for Jacob’s Ladder, and enrichment program for at-risk but gifted children. The golf Classic logo was created to go on all signage, marketing, and gift items associated with the event. Aside from an update this year (an 18 on the pin for the 18th anniversary) the logo has remained intact. The logo has undergone very small updates over the years.
The “emigrate” logo was created as part of a marketing piece to promote the training offered to the European Peoples affinity group. The real prospects of moving from one culture to the next, from one town or city to another, are always part of an overseas lifestyle. emigrate was created as a training to help overseas personnel make smooth adjustments.
Logos designed for the Western Europe offices of the International Mission Board – when there were still offices for Western Europe. Now there is a people-group affinity that includes all Europeans around the world. This logo was created to provide an identity using a common European landmark – a bridge – and indicating the importance of Western Europe as a connection to all other points in the world. Many people either come from, or go to, or visit Europe at least once in their lives – hence a “bridge to the world”.
Stand-alone versions of the logo were also created, along with a full palette for colour usage.
Long (header) version of the logo, showing the versatility of the design:
While living overseas, I was asked to create small (1/2 page) ads for a local private school in the Black Forest. This is one example of a typical ad. Names have been obscured for security reasons.
A poster/table-top display created for a conference. This piece incorporates two well-known Western European landmarks over a background “sea of faces” to get viewers to engage in more than just tourism while on travel in Europe.
In addition to designing the poster and the use of recognizable landmarks, I also coined the phrase “look beyond the landmarks” to be used with many different silhouetted landmark images in subsequent designs.
A modern retelling of the Coppelia story – set in Manhattan and adding hip-hop and jazz numbers – the West End Academy version of this ballet required a poster with a little of the old and a little of the new … and a little nod to the Godfather film series. Created in Adobe Illustrator CS3 with freehand vector art (no stock art).
Cover, CD face and liner created for Edsall Road – a traditional music group out of the DC area.
Poisoned Dwarf cover for their premiere CD.
The stained-glass design was designed based on a similar window found in a local pub (The Green Leafe Cafe) in Williamsburg, VA. As I am now doing some stained-glass work, this may be fun to actually build …
CD face (incorporating the logo design)
The Irish/Celtic band, Poisoned Dwarf, approached me with the desire to have a new logo created for their (then) upcoming CD release. This updated version was created to be painted onto a bodhrán. Other versions can be seen on their CD artwork.
The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.
In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.
In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.