With the 25th anniversary of Jacob’s Ladder, Inc. approaching (in April 2016) a new site redesign was needed. Something that would be responsive, clean, and easy to navigate.
Reworking the design from a custom WordPress to a templated site was a good decision in the long run. While the custom site allowed for a certain degree of creative freedom, it did not allow for quick changes and outside editors. In addition, when the old redesign took place, responsive sites – or any mobile sites in general – were rare. Now, mobile computing is ubiquitous and if your site is not responsive, you are a dinosaur.
A nice feature of this site is that a majority of the photography and all of the graphic elements are created by Foxpaw Creative.
Main site: www.dslcc.edu
The main goal in this site redesign was to make the site dynamic, responsive, and “future-proofed”. Working with a design firm, I was the creative liaison for DSLCC in the redesign of our college Web site. The primary design elements (logo design, branding guidelines, layout) came from my input, and the site design was realized by the design firm. This was a unique opportunity for me to help art-direct a project, providing valuable input to the designer and developer, and as the ultimate end-user, I can say that the site performs as expected. All current content and design elements are created by me and maintained through WordPress.
One key takeaway I do have on this project was the knowledge that a preponderance of plugins (how’s that for alliteration?) is never a good thing. My knowledge of WordPress and site usability came in very handy as I was able to streamline the site and reduce lag time on page loads.
The non-profit Jacob’s Ladder provides educational support and a summer enrichment camp for at-risk, gifted students. their site design needed to be compelling, give enough information for donors and educators, and provide an online presence for this outstanding program. Site highlights included a custom-made WordPress theme, sliding image area for photos and updates, and a news feed.
Site URL: jladder.org
In 2014, an update was needed, so a NEW template was required, one that would be responsive and allow more flexibility for the main page. A Nirvana theme was customized and tweaked and is the current site design in use.
While I have been working for Dabney S. Lancaster Community College since November, 2011, I have also been working on a new identity for them almost daily … learning what would work, what the school was all about, what the “life-beat” of the school really was. Finally it all came to a happy conclusion in a logotype and icon that can give a nod to the heritage of the school while keeping a clean look and feel that should last into the future.
Here is the old logo:
And here is the new logo:
Logo design is not new to me, but this was my first shot at a College logo, and I am rather happy with how it turned out. I also created the Branding Guidelines and secondary logo (below), so this should get a fair bit of exposure in the future.
Shortly after joining DSLCC as their Website Designer/Developer and Blackboard Administrator (my days can be, well, unique and somewhat bi-polar), I undertook the task to redesign the DSLCC Website to a single template. This was a mammoth undertaking, as the site had at least three main designs running throughout and bringing everything into a single form was going to be interesting.
The main page was simplified to a scrolling slide-show of features, a scrolling news feed and large-format buttons for quick access.
When the International Mission Board (IMB) shifted their focus from regions to people (affinity sites), all regional sites needed to be updated to the new corporate structure. The North African and Middle Eastern (NAME) people’s affinity required a new colour palette and site design in keeping with the new IMB corporate site.
In addition to the site design, I also created a “non-logo” brand for the NAME teams, which can be seen here.
With the shift of focus away from people groups at the IMB, the above-mentioned site is (sadly) no longer active.
The three images below show a site design progression for the Western Europe regional site. The first two images are a before and after look at the site, while the third image shows the result of a move towards “People Group” focus.
Site as it appeared in 2006
Site redesign, circa 2007
Present site design
My involvement on the site was as follows: first design – 0%; second design – 100%; third (and existing) design – 75%
With the shift in focus away from people groups, the IMB site(s) above are (sadly) no longer active.
Dominion, a gospel quartet from Richmond, needed logo, website, and CD cover designs for their 2004 CD release.
site url: dominiongospel.com
Beyond the Wall (or BTW) was a small sub-site created for the International Mission Board to provide information about the Muslim faith and practitioners around the world. In addition to the site design, I also created and coded the Flash map interface.
site url: btw.imb.org courtesy the Wayback Machine, as the original site is (sadly) no longer available.
Barbara Sullivan, a portrait artist in Richmond desired a web presence to broaden her client base. A consistent use of color, image accuracy (to original) and relative size were all major considerations in the design. Using straight HTML and CSS, the design is simple, yet showcases her work effectively while providing easy navigation (and no Flash).