With the 25th anniversary of Jacob’s Ladder, Inc. approaching (in April 2016) a new site redesign was needed. Something that would be responsive, clean, and easy to navigate.
Reworking the design from a custom WordPress to a templated site was a good decision in the long run. While the custom site allowed for a certain degree of creative freedom, it did not allow for quick changes and outside editors. In addition, when the old redesign took place, responsive sites – or any mobile sites in general – were rare. Now, mobile computing is ubiquitous and if your site is not responsive, you are a dinosaur.
A nice feature of this site is that a majority of the photography and all of the graphic elements are created by Foxpaw Creative.