The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.
In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.
In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.