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NAME branding

Posted 8 Apr ’11 by pvos

The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.

In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.The pierced lamp design motif is popular in the Arab world. This logo incorporates the Northern Africa and Middle East name (NAME) into a lamp design. The image has been used in video and print pieces.

In addition to the lamp art, I also created the colour palette to differentiate the NAME people-group affinity site from the main corporate IMB site. Setting individual colour standards for each affinity allowed the various sites to act as sub-sets of the larger IMB brand.

Posted in: Design, Logo | Tagged: brand, logo

All work ©Paul Vosteen for FoxpawCreative